Peace*Love*Happiness was born out of an argument about a police officer. Twenty-four years later, supporting first responders and their families is still at the center of everything we do.
How it started
In 2002, two bikers were riding through the Texas Hill Country. During a pit stop at Poodie’s Hill Top, John Paul DeJoria and Gary Spellman heard how harshly an Austin police officer was being criticized for risking his own life to save someone else’s. They decided that wasn’t right, and they decided to do something about it.
That day, Peace*Love*Happiness was born — and the charity motorcycle ride that grew out of it has been supporting first responders and their families ever since.
Who The 100 Club is
The 100 Club of Central Texas was founded in 1983, originally to support the Austin Police Department. Today it serves law enforcement officers, firefighters, EMTs, emergency communications operators, and corrections officers across seven counties — Bastrop, Bell, Caldwell, Hays, Milam, Travis, and Williamson.
When a first responder is killed or critically injured in the line of duty, The Club steps in immediately with financial and emotional support for the family. That first check is meant to take care of pressing needs so a family can grieve on their own timeline instead of under financial pressure. And The Club doesn’t stop there — they stay in touch for years afterward with calls, cards, and an annual family gathering.
Immediate Support
Financial and emotional assistance to families of first responders killed or critically injured in the line of duty — delivered fast, when it matters most.
Long-Term Relationships
Regular calls, holiday and birthday cards, and an annual family day that brings together every family The Club has served.
Scholarships
Two scholarship programs for active-duty first responders continuing their education.
Service Animals
Support for K-9 and Mounted Patrol programs, and for memorials honoring service animals who pass away.
Why we ride for them
Our first responders answer the call on the worst day of someone else’s life. The 100 Club exists to make sure that when the worst day is theirs, there is a community ready to answer back. That is the same instinct that put two riders on the road in 2002, and it is why PLH riders keep showing up.
Every year, motor officers from across Central Texas escort our riders — fifteen or more of them at a time. It is one of the best parts of the weekend, and a reminder of exactly who we are riding for.